Some of the efforts made by such Super Women are in the nature of service to society – they are services rendered by women for other women. Other service based enterprises take the form of, for example, online help platforms, where, trained personnel can help people in psychological distress but do not have easy access to a fancy big city psychotherapist. Still other enterprises are purely commercial, but have been ignited by a passion; they take the form of start-ups, that have been started using funding from unconventional sources; and as is in the case of all start-ups they have their share of uphill tasks and stumbling blocks. However, integrity, dedication and intrepid determination to overcome odds have made these women beacons to lead others in their chosen fields.
These Super Women are smart and savvy and adept in nosing out wherein lies a need, as for example, by bringing fashion even to smaller towns in India via e commerce; thus fulfilling a yearning in fashion conscious persons across social categories.
Some women have thought out of the box and set up something unique, making supply of a service create its own demand; applying a commonly seen principle of economics.
Enterprise is the way forward for the new generation. In some cases business qualifications help tremendously. Such women can change consumer profiles, by bringing affordability to a larger consumer base, help society and make money at the same time!
Some are often not taken as seriously as their male counterparts are; this is something women find difficult to overcome, they need to be bold and brave in what is still in many ways essentially a man’s world; but then whoever said women were not?
Not all Super Women may make a lot of money, but they all certainly make a huge difference. Super Women have in common, faith, positive attitude and a will to succeed.
Prachi Garg has notably not touched upon women CEOs and heads of large conglomerates. Enough has been said about them. People, especially other aspiring women, want to know about ordinary women, with husbands and families, who make a mark, get self actualized and do all this on their own terms!
All in all, an eye opener and a very heartening book; I would certainly recommend it to not just other women, but to men as well; to bring home the fact that you need an idea and you need the determination.
A young entrepreneur herself, a product of the Digital Age, Prachi Garg enjoys writing, has done a commendable job and seems to believe in leading by example.